Pharma Dynamics, a top pharmaceutical company in South Africa, has launched Hearty, a collection of exclusive gourmet recipes inspired by the Dietary Approaches to Stop Hypertension (DASH) diet, aiming to transform healthy eating and enhance cardiovascular health.

The DASH diet, extensively studied and supported by numerous research findings, was initially created by the National Heart, Lung, and Blood Institute (NHLBI) to address hypertension (high blood pressure). It has proven effective not only in reducing blood pressure but also in boosting overall cardiovascular health and decreasing the risk of chronic diseases.

Nicole Jennings, spokesperson for Pharma Dynamics, says this innovative culinary venture merges the realms of gastronomy and health under one delectable umbrella.

“Pharma Dynamics has been the country’s leading provider of cardiovascular medicine for over a decade, and we view it as our responsibility to educate patients of the important role that lifestyle and food plays in managing the burden of cardiovascular disease. Hearty stands as a testament to Pharma Dynamics’ longstanding commitment to fostering healthier lifestyles and combating chronic diseases, beyond just providing medication.”

“For many years healthy living has been associated with dieting and therefore carries an association with depravation in the minds of many South Africans. This unique collection is a celebration of food and a testament to the joy of nourishing ingredients. Drawing inspiration from the DASH diet, Hearty aims to make nutritious eating not only beneficial, but also indulgently enjoyable.”

What sets Hearty apart is its collaboration with SA’s culinary elite – all recipients of the prestigious Gourmand World Cookbook Award. The collection features exclusive recipes curated by five accomplished local chefs and food writers, namely Monché Muller, Zola Nene, Herman Lensing, Isabella Niehaus and Heleen Meyer. Each contributor brings their unique flair and expertise to the table, crafting dishes that are not only flavourful, but also heart-friendly.

Jennings says the recipes included in Hearty have received the stamp of approval from the Heart and Stroke Foundation South Africa (HSFSA), further attesting to their nutritional value and health benefits. Prof Pamela Naidoo, the CEO of the HSFSA, is excited about the partnership with Pharma Dynamics. “The Hearty collection of recipes raises the importance of knowing that health outcomes rely on a healthy heart and brain, and it fits seamlessly with the Foundation’s mascot, Hearty, which is a symbol of good heart health!”

The Hearty collection builds on the success of Pharma Dynamics’ popular Cooking from the Heart cookbook collection, which has garnered acclaim for its focus on promoting heart health through mindful eating and living. With Hearty, Pharma Dynamics aims to expand its culinary offerings while continuing to champion the cause of preventive healthcare.