About Us

Established in 2021, Bonne Vie—a French phrase meaning “Good Life”—is South Africa’s premier online lifestyle news platform, with a curated focus on motoring, travel, and culinary experiences. We deliver independent, high-quality content tailored for discerning consumers of lifestyle and luxury goods.

Our audience comprises modern, forward-thinking gentlemen and women with a deep appreciation for food, travel, and tourism, exclusive entertainment, entrepreneurship, finance, technology, marketing, and doing business across Africa. They live intentionally, with a global outlook and a local heartbeat.

They stay active through running, cycling, tennis, and golf, and have a keen eye for décor and design. Politically aware and economically astute, they pay close attention to how macro trends affect their industries, households, and futures.

Time is their most valuable resource—they live online more than the average person and seek smart, streamlined content that adds value. They are family-oriented and purpose-driven, with a strong sense of social responsibility and a passion for giving back.