PEUGEOT’s latest model introduction may take many by surprise, being – perhaps – unexpected from the brand’s typical French flare of late. The new PEUGEOT LANDTREK is a Pick-Up, but this isn’t PEUGEOT’s first foray into that market – in fact, the brand has an enviable and successful legacy, especially in Africa.

With one of the longest histories in the automotive market, PEUGEOT celebrated its 210th anniversary in 2020. During that time, it has entrenched core values in its products that share the resilience of the brand – factors that have made PEUGEOT particularly well-suited to the African market: robustness, durability and adaptability.

Over nearly a century, PEUGEOT has been a formidable force in Africa. The new LANDTREK enables PEUGEOT to make a strong comeback in a market where it has a very strong heritage, fuelled by numerous racing victories. It personifies the DNA of legendary models such the 404 wagon and the 504 Pick-Up.

PEUGEOT is becoming increasingly global with the new PEUGEOT LANDTREK, which enters the One-Ton Pick-Up segment with the goal of becoming a new benchmark in a market that represents around 300,000 annual sales units in the Middle East Africa region. Light Commercial Vehicles (LCVs) account for more than 25% of the South African new vehicle market, making LANDTREK a key launch for PEUGEOT in a key market.

South Africa certainly is an important market for PEUGEOT. The brand has opened 15 new dealerships in the past 18 months and boasts one of the freshest product ranges on the market today, with 80% of the passenger car range refreshed in the last year alone. PEUGEOT has launched the new 2008 in February (the 2021 South African Car of the Year), 3008 facelift in April, new 208 in May, and now LANDTREK.

When designing the new PEUGEOT LANDTREK, particular attention was paid to reliability, robustness and ease of repair, which are among the main expectations of Pick-Up customers.

The new PEUGEOT LANDTREK is available in 4×2 and 4×4 diesel Double Cab, meeting both professional and family needs, with one of the most accommodating bodies in its category and meeting the most discerning demands of the South African bakkie market.

It offers up to three tons of towing capacity and a payload that exceeds one ton. What’s more, the new PEUGEOT LANDTREK has the most accommodating cargo bed in the segment.

In terms of comfort, LANDTREK comes with state-of-the-art on-board technology, advanced adaptability and SUV-like driving pleasure.

The PEUGEOT brand worked closely with the best international suppliers from Europe, Japan, and the USA, amongst others, to design this vehicle. As a result, LANDTREK targets the best standards on the market. More than two million test kilometres were covered, across all terrains and in all conditions, particularly on African roads: the teams at the Africa Technical Centre made a major contribution to the test and development programme, confirming the robustness and adaptation of the new PEUGEOT LANDTREK to the uses and needs of customers in the Middle East and Africa region.

A complete range of customised accessories for the new PEUGEOT LANDTREK will be available in the PEUGEOT network, a key feature in the Pick-Up segment. In total, more than twenty-eight dedicated accessories will be available.

Pricing: R 579 900 – R 669 900.