The iconic brand Mercedes-Maybach, is embarking on a groundbreaking journey into electrification, embracing Karl Maybach’s principle that “What is good must also be beautiful.” Renowned for its performance, luxury, and exclusivity, the Maybach brand, under the stewardship of Mercedes-Benz, now ventures into the electric realm. For more than a hundred years, Maybach has been crafting coveted masterpieces, culminating in this significant milestone where Mercedes-Benz South Africa introduces the pinnacle of all-electric luxury—the Mercedes-Maybach EQS 680 SUV Maybach.

The special exterior with the iconic upright Mercedes star on the bonnet and a striking black panel front adorned with the Maybach lettering, ensures an unmistakable appearance. The optional two-tone paintwork is also typical of the luxury brand.

Thanks to exquisite materials, perfect craftsmanship and exclusive details, the spacious interior offers a holistic comfort experience with a cocooning effect. With its consistent interpretation of Sophisticated Luxury, the Mercedes-Maybach EQS SUV sets the new benchmark in the all-electric top-end luxury SUV segment. The South African market has been allocated a limited number of this exclusive vehicle entrenching its exclusivity amongst the most discerning of clientele.

“The Mercedes-Maybach EQS SUV is our first all-electric, full-size luxury SUV and a testament to our vision. The interior is an emotional and stylish statement, a blend of luxury and technology in the most harmonious sense. The immense power offered by the latest electric technology ensures an effortless driving experience. Together with the innovative, progressive SUV proportions, we are completely redefining the SUV luxury of the future not just globally but locally as well,” says Mark Raine Co-CEO Mercedes-Benz South Africa.

Mercedes-Maybach enriches the dynamic purpose design of the EQS SUV from Mercedes-Benz with exclusive elements that give it its very own character. The renowned Mercedes star sits enthroned on the hood, defining the status. The front is characterised by the brand-typical black panel with vertical, chrome-plated trim strips in a three-dimensional depth look. The large black panel is smooth closed for the first time. The high-tech element for the radar sensors is fully integrated and no longer visible. Mercedes-Benz development succeeded in using the material indium, which is permeable to radar beams, in the entire panel area. The wafer-thin, shiny silver material is covered with a black lacquer finish. This creates a unique high-gloss black appearance with an extraordinary depth effect.

Chrome-plated, filigree slats can be found on the air intake of the bumper. The classic MAYBACH lettering is discreetly incorporated into a chrome-plated decorative strip, which forms a unit with the continuous light strip of the standard DIGITAL LIGHT headlights. The Maybach pattern with several small brand emblems can also be found in trim parts of the side bumper. DIGITAL LIGHT welcomes and says goodbye to the driver with a special light show. When the doors are opened, the Mercedes-Maybach EQS SUV also welcomes its passengers with a Maybach emblem that is projected onto the ground next to the vehicle via the exterior mirrors.

When viewed from the side, specific features include the bold chrome surrounds on the side windows and the chrome-plated B-pillar trim. This decorative element is an integral part of the Mercedes-Maybach signature and highlights the length of the rear seating area. A Maybach emblem on the D-pillar underlines the high quality. The lettering EQS is subtly integrated into the front window triangle. The pronounced wheel arches with claddings in high-gloss black emphasise the SUV’s power and emotional presence.

Appropriately, the Mercedes-Maybach EQS SUV rolls on exclusive 21 or 22-inch alloy and forged wheels. The MAYBACH lettering can be found on the integrated, exquisitely designed wheel hub caps. Another eye-catcher are the standard running boards, which are illuminated in the dark. The treads are made of anodised aluminium, which echoes the pinstripe look of the black panel front. The Maybach emblem is also stylishly integrated here.

At the rear, the rear lights underline the exclusive character as a continuous light strip with a two-part helix. The lights are animated across the entire width. There are also chrome trim elements on the tailgate, on the rear apron and the spoiler lip, as well as the MAYBACH lettering.

The special appearance of the Mercedes-Maybach EQS SUV also includes the brand-typical two-tone paintwork with a filigree pinstripe. It is applied by hand according to the highest quality criteria and is available in five colour combinations: high-tech silver/obsidian black, high-tech silver/nautical blue, obsidian black/selenite grey, obsidian black/Kalahari gold and velvet brown/onyx black.